Designing experiencespeople remember
Hi, I’m Rosie, a product and brand designer. I design digital products, websites, and brands, from strategy all the way to launch.
Who I Am
Most designers learn about users. I served them.
My background is in programming. My instinct for UX comes from somewhere else: years of serving people, teaching English, taking hotel reservations, running the floor of a busy restaurant, then a stretch in data reporting, learning to find the pattern before the decision.
That’s the combination I bring to UI/UX, web and brand design: technical grounding, real user empathy, and a research habit built on the floor, not just in a classroom.
More about meWhat I Do
Design, Build, Launch
Product & UX/UI
WhatSUP · WordPress website · 2025Web & Frontend
Brand & Identity
Selected Work
Where business goals meet human experiences
Fizzy Folk cider branding & packaging
A 2-week concept for an Okanagan cider: a character-led identity where a new flavour is a swap, not a redesign.
3flavours, one can system
Bravo Rewards onboarding redesign
An internship project for a dining cashback app: sign-up rebuilt around the energy of social apps, plus Instagram templates so the app and the feed share one brand voice.
3onboarding moments redesigned
